BRAND Navigator uses an opt-in database for clients to successfully target consumers.  This database of individuals was built through advertising competitions which can be segmented into age, gender, individual income and province. A certain amount of stock from the 1,5 million contacts is available to ensure we do not spam our members. An individual will not receive more than one email a week. The base has a very good response rate because they have opted in and our experience has shown us that these response rates set the industry benchmarks.

Mailer Response Rates:

 

Industry Ave

Our rate (as at March 09-Jan 2010)

Open Rates

8 − 10%

14.50%

Click Through Rates

6 − 10%

16.99%

Opt Out Rate 0.81%

 

Benefits:

  • Extremely cost effective
  • Entirely measurable
  • Customisable
  • Highly targeted

We are offering the most accurate and responsive email marketing database in South Africa. The Segmentation is as follows:

 

Gender

Female

52%

Male

48%

 

Age

20 − 30

31%

30 − 40

32%

40 − 50

24%

50+

13%

 

Individual Income

Less than R 10,000

18%

R10,000 − R20,000

48%

Over R20,000

34%

 

Province

Gauteng

48.58%

Western Cape

23.07%

KZN

13.26%

Eastern Cape

5.40%

Mpumalanga

13.26%

Free State

2.50%

Other

4.93%

 

This tool provides:

  • Lead generation
  • E-Marketing
  • Retail CRM